As part of an ambitious growth plan, scan htp a/s in Denmark has employed Bjarne Møller Poulsen as new Director of Sales. Scan htp a/s has specialised in digital print on polyester for customers within all textile segments in Europe.
The textile market needs help to abandon the comfort zone
”I have worked within textiles for more than 20 years, including print, but even I am surprised to find how advanced our digital equipment is. What we can create in the digital universe, is incredible”, says the new Director of Sales.
He has already visited several customers, and even though many have switched over partly or entirely to digital print, he still meets customers who doubt the colour fastness unless the print involves engraved cylinders or screens, colour basins and heavy printing machinery.
With professional experience from Brandt Clothing Company, Female Swimwear and X-Company among others, Bjarne Møller Poulsen is familiar with most challenges that his customers may encounter along the chain of production. This goes for important details like fit, choice of colour and styles and of course pricing.
He is not afraid of talking digital solutions with his customers and challenging them in their comfort zone. ”It makes good sense to print our textiles digitally. The digital technology has expanded our playground of colours and pattern designs tremendously, and on top of this, we may add the bonus of a much more sustainable production”.
We are a good team
The company of scan htp a/s and the digital print production may be new to Bjarne, but he knows the ideas and the people behind very well. They used to work together at Dansk Transfertryk, a textile printing company, which is no longer active.
”We are a good team with a unique setup and production machinery able to accomplish most projects quickly and accurately for our customers – and at competitive prices”, says Bjarne about his expectations for his new job.
Digital textile print has great potential. “We don’t intend to just be at the forefront of the technological development within our niche”, says Managing Director Knud Villefrance Rasmussen, “we want to be part of it and therefore, we need a strong technical sales organisation to frequent our customers and learn more about their challenges and their wishes for the future of prints”.
Growing demand for new advanced prints
Knud Villefrance Rasmussen stays on as technical consultant in scan htp. He founded the company in 2009 with a stubborn belief that the textile print of the future would be digital. He was right. The demand for advanced digital prints increases along with the development and the perfection of digital techniques. The market still has many opportunities to explore.
Knud, Bjarne and the rest of the scan htp team complement each other well. They share the dedication to their niche of digital textile printing. Customers come from all parts of the textile market, from fashion to medico, they profit from a Danish digital production setup of great technical expertise.